“We’re getting strong response from exhibit people.” says Daniel Goldstein, TV2ART CEO. “Lightascope is so eye-catching and engaging, professional design people are telling us they want to use it in their exhibit spaces.”

 

 

TV2ART Lightascope benefits exhibit designers and builders in the following ways:  

• Captures and engages visitors: Lightascope’s constantly changing patterns are never the same because whatever is being displayed on the TV creates the design. The unpredictable quality holds the human gaze.

 

• Creates multi-faceted lighting option: Lightascope works in all kinds of light because it is layered with both opaque and transparent patterns. The level of the environmental lighting changes how much of the two types of patterns are seen, allowing for a variety of effects.

 

• Cost-effective choice: Lightascope is less expensive than other lighting design solutions. Depending on the effect one wishes to achieve, Lightascope may be used to simulate many of the same effects created by LEDs.

 

• Versatile designs: The three current skus of Lightascope (Morpheus, Leonardo’s Flood and Rollercoaster) each have a unique personality. Whether its loops, lines or dots, the patterns all filter and diffuse light in a way that creates a sense of magic, elegance and novelty.

 

• Custom designs available: Goldstein & Kapellas are renowned California artists. The transparencies of the Lightascope can be customized in a variety of ways to compliment the exhibit, accentuate a particular architectural motif or the actual exhibit subject.

Blog Tags: ambient TV art, plasma TV art, flat panel TV art

TV2ART is releasing its latest product the TV2ART Shelf this weekend at the 2007 International Contemporary Furniture Fair in NYC. The Shelf is a sleek, simple piece of contemporary furniture that takes the plasma TV art piece Lightascope and sets it in a beautiful wooden frame that slides on tracks along the shelf. 

The TV2ART Shelf is a triple-benefit product in that with the slightest pull or push the owner has a framed contemporary fine-art print, a protective flat panel TV cover that also hides the TV making it less obtrusive to the overall decor, and an exciting, lively work of kinetic art that is perfect for parties or just livening up the space!

Both an interactive TV art cover and simple piece of quality furniture make the TV2ART Shelf the perfect choice for homeowners still seeking a solution to the flat-panel home decor challenge.

TV2ART Lightascope Fills The Flat-Panel Void 

Wall Street Journal SaysIndustry Seeks Design Answers to Cover Big TVs 

 

“Big home-entertainment systems and flat-screen plasma television sets may remain status symbols for some, but as prices continue to drop – and the devices become ubiquitous – an increasing number of consumers are downplaying their living-room gadgetry. “Manufacturers, for their part, are adding decorative touches to soften their components’ looks. Others are offering products that disguise liquid-crystal displays as Picassos and speaker systems designed to be works of art in themselves.”

- Andrew LaVallee, “Inconspicuous Consumption: Hiding the Plasma TV”, Wall Street Journal, 1 Feb. 2007, D1 

Andrew LaVallee’s complete article can be found HERE 

Blog tags: flat panel TV cover, ambient TV art, plasma TV art

TV2ART Is Pleased To Announce That They Will Be Partnering With French Luxury Lounger Company HATCH for the 2007 International Contemporary Furniture Fair in Manhattan, May 19-22 at the Javits Center.

HATCH is a Paris-based manufacturer of high-end loungers that conform to the sitter’s actual body shape. Hatch is recognized by the rightness of its proportions and by an elegant and as innovative choice of material. The end product of careful technological research, Hatch is the first bean bag to be made out of a mix of reinforced polystyrene beads and polyolefin foam, used to this day for car security components. These shape memorizing beads allow for always comfortable seating no matter who sits on them. Very resistant and durable, they guarantee the quality and durability of the bean bag.

Celebrated in Europe, Hatch is now making its mark on the design conscious American consumer. What could be more perfect for creating that chic, future-retro environment than enjoying the comforts of Hatch loungers while losing yourself in the playful ambient TV art product Lightascope from TV2ART.

  

 Feel your cares melt away by enjoying the comboined pleasures of Hatch Loungers and TV2ART Lightascope.

Looking for a flat panel Tv cover, plasma TV art or the latest in chic yet simple seating for your home, office or club- look no furthur. Visit HATCH and TV2ART at the greatest American design show of the year, ICFF in Manhattan.

We sit down with Daniel Goldstein & John Kapellas to discuss their vision for TV2ART, the Lightascope and the philanthropic work for which they both share a passion.

It’s a bright, sunshiny day in the Mission District of San Francisco and we’re meeting up with SF sculptors/inventors Daniel Goldstein and John Kapellas at the trendy new Mission Beach Cafe.  Best friends for six years and co-creators for three, it’s no wonder that several of their large scale public works have names like “Collaboration” and “Plays Well With Others” (see bottom of this entry for images of these and other Goldstein Kapellas sculptures).

“That’s the reason I began doing public sculpture work.” says Goldstein. “I wanted the things I created to have as wide an audience as possible. When a work is in a private collection it has an extremely limited audience. Even if the owner is an aware, appreciative art love, he or she is still only one person.”

I ask John Kapellas about their ambient TV art product Lightascope which, based on previous conversations with the two, I know is deeply connected to the concept of collaboration and a large public audience.

“When Daniel invented the first prototype and showed it to me, I knew he needed to expand the range of audience. He had planned it as a gallery installation. I believed it was more than that- I saw it as a product that we could refine and share with people all over the world.” says Kapellas.

Flat panel TV art is not entirely new;  however, the brilliant concept of using a stencil or filtering mechanism to create ambient kinetic sculpture is.

“Lightascope is different from every other plasma TV art product on the market in that it is an accessory, a design object, that very simply interacts and transforms TV programming. It’s extremely low tech, but the fact that the results of using it are always unique, sets it in a category by itself.” says Goldstein.

“This is our mission.” adds Kapellas. “To give the public something very easy to use that completely transforms their experience of watching TV. Our sculpture comes out of our collaboration in the studio. We utilize one another’s excitment, energy and differing points of view to make something that neither of us could have created separately in quite the same way.”

I ask them about the philanthropic organizations that TV2ART has made a commitment to supporting.

“Educating young people is so important to us.” says Kapellas. “Visual Thinking Strategies is one of the non-profits we are working with. Daniel and I both did the training. It gives teachers in public schools real tools for teaching art appreciation.”

“Under One Roof is a non-proft that I founded back in 1989.” says Goldstein. ”It’s a really wonderful gift store here in the Castro neighborhood. To date they’ve sold over $11 million in merchandise to help fund 35 HIV/AIDS support organizations.”

Whether it’s creating new public sculptures to be appreciated by a large audience, giving the world a new art-form that anyone with a flat-panel TV can use, or supporting organizations that make the world a better place, Daniel Goldstein and John Kapellas’ focus on connecting and transforming is central to their philosophy. 

SCULPTURES by GOLDSTEIN KAPELLAS STUDIO

Collaboration 1, painted aluminum, 2005

Collaboration 2, Aluminum, 2005

Plays Well With Others, aluminum, 2005

 

Spooky Action at a Distance, scale macquet for proposed atrium mobile, aluminum & glass, 2006

Inspired by Bell’s Theorem and taking its name from a phrase coined by Albert Einstein regarding hidden variables, Goldstein & Kapellas take the idea of interconnection at the quantum level and apply it as a metaphor for a cosmic connectedness between all things.

 Flat panel’s aren’t just for standard content anymore.

As more and more households take on more and more flat panels, many owners are asking: what’s next? Plasma TV art has come in many forms over the last few years, mostly as DVDs- a la the Yule Log variety.  Now while we understand perfectly that some people may want a Hokusai print or a Renoir painting, a mountain scene or a seascape showing forth from their plasma, we also know that increasing numbers of flat panel owners are becoming more sophisticated and want something DIFFERENT. A flat panel TV cover or a new form of LCD TV art that utilizes the TV as an art making engine certainly fits the ”different bill”.

Although hiding the flat panel TV is the goal of many accessories, enhancing and beautifying it are also of great importance when thinking about one’s domestic space. Should the big grey rectangle be shut away? Or should it be somehow transformed and celebrated? Lightascope by TV2ART is a transformative agent. The flat panel TV becomes an art making engine, the raw materials for a complex and always engaging lightshow.

Our good friend Kevin Hancock, founder of Frame My TV, believes in enhancing the flat panel too. He creates beautiful custom TV frames of various quality woods for flat panel TVs. Again, beautifying and incorporating the flat panel into the space becomes the main goal.  Take a gander at his high end products at www.framemytv.com